Boston Red Sox Team Up With Mavis Staples
The Boston Red Sox and New England Sports Network (NESN) have adopted Mavis Staples' song "I Still Believe in You" as the soundtrack to the team's 30-second season highlight TV spot.
According to Jonathan K. Markella, Director of Creative Services for NESN, "Many people send me unsolicited music, hoping for it to be used to promote the Red Sox or their broadcasts on NESN - but no other song has fit so well, or come from an artist of such stature, as "I Still Believe In You" by Mavis Staples. "Faith" and "Belief" seem to be common themes in both Ms. Staples' music and in the plight of the perennial Red Sox fan. This season, and this song, has provided hope for this October and made for some fun TV spots."
Click below to view the spot:
Mavis will also appear on Late Night With Conan O'Brien on October 20 and will perform three shows with Al Green: October 19 in Boston at the Orpheum Theatre and October 21 and 23 in New York at the Apollo and the Beacon Theatres, respectively.
According to Jonathan K. Markella, Director of Creative Services for NESN, "Many people send me unsolicited music, hoping for it to be used to promote the Red Sox or their broadcasts on NESN - but no other song has fit so well, or come from an artist of such stature, as "I Still Believe In You" by Mavis Staples. "Faith" and "Belief" seem to be common themes in both Ms. Staples' music and in the plight of the perennial Red Sox fan. This season, and this song, has provided hope for this October and made for some fun TV spots."
Click below to view the spot:
Mavis will also appear on Late Night With Conan O'Brien on October 20 and will perform three shows with Al Green: October 19 in Boston at the Orpheum Theatre and October 21 and 23 in New York at the Apollo and the Beacon Theatres, respectively.
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9:30 AM
